農村女性起業におけるホームページ活用の意識効果に関する考察

概要

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This paper aims at investigating the benefit by using information technology in rural women's business after surveying their using conditions, and researching rural women's intension. Basing 'Examples on good rural women's business ', we picked up words in paragraphs termed about qualified benefit by providing information on web site and applied principle component analysis. After surveying good women's business policy, we picked up the factors in web site and tried quantifying the factor. In order to clear the background of qualified benefit by providing information on web site, we supposed that qualified benefit was relation to characters of information technology, and the vision of business, the kind of business. We examined this by regression analysis. The results are as follows. As index, the willingness to communicate and internet retail was extracted. By regression analysis of the willingness to communicate index, good rural women's business which retail doesn't concern about relationship with own clients, but good rural women's business concerns about making relationship by internet. By regression analysis the internet retail index, good rural women's business which manufactures concern about internet retail, and good rural women's business concerns about internet retail using higher internet technology.