EDI Diffusion Mechanisms and IT-based Strategies for Wholesale Business

概要

論文の詳細を見る
This study is an examination of the differences in management style in Electronic Data Interchange(EDI) diffusion. In advance to this study, we analyzed 184 academic manuscripts and extracted the dominant theories relied on for EDI research. These analyses show that EDI research has been developed by Competitive Strategy(M.E. Porter), Innovation Theory(E.M. Rogers), Transaction Cost Theory (O.E. Williamson), and Marketing Channel Theory(L.W. Stern). We found that further research is needed to make clear the differences between proactive and reactive firms in EDI diffusion. Covariance structure analysis using data from 209 wholesalers in the United States indicates the following: (1) Active Information Technology(IT) investment is important for proactive firms, while strictly adhering to an IT investment plan is important for reactive firms, (2) The expansion of transaction sets and close relationships are crucial on the supply side for both proactive and reactive firms, and (3) The diffusion of transaction partners on the side of the customer for both types is essential. Lastly, we will discuss IT-based strategies for wholesale business.
桃山学院大学の論文