顧客志向・リージョン志向とフロント・バック組織(投稿論文)
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概要
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Customer strategy and Regional strategy shift from division-wide to corporate-wide in global corporations. Therefore, the global corporations are forced to restructure their organizations. In this article, firstly we analyze the cause of the appearance of the two strategies (customer strategy and regional strategy) and the mal-adaptation of existing organization structures to the two strategies. Secondly, we discuss that Front/Back organization can accomplish dual purposes for the two strategies through its integrating mechanisms. Finally, we compare Front/Back organization with other organization structures.
- 日本情報経営学会の論文
- 2008-09-20