Critical success factors of electronic commerce: issue of trust (技術と社会・倫理)
スポンサーリンク
概要
- 論文の詳細を見る
An investigation of critical factors in the success of electronic commerce (EC) indicates that consumer perception of trust in EC is the most important factor that makes customers purchase through the Internet. To further study this factor, a research framework of trust in EC has been proposed. Among five entities of EC: web site, online company, information-based product, service, and payment, trust in payment was selected to find an antecedent of consumer trust in payment because this issue was significant to make EC web site safety from the EC consumers' opinion. Four antecedents are proposed to have an impact on consumer trust in payment: knowledge-based, experience-based, personality-based, and attitude-based factors.
- 社団法人電子情報通信学会の論文
- 2008-02-13
著者
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SONEHARA Noboru
National Institute of Informatics
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ATCHARIYACHANVANICH KANOKWAN
National Institute of Informatics
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Sonehara Noboru
National Inst. Informatics
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