METHODS OF MARK DESIGN BASED ON THE SIX PRINCIPLES OF CHINESE WRITING
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概要
- 論文の詳細を見る
Given the impact that nationality and locality have on the essential elements of design, it is a demanding task for Chinese designers to set up new Chinese design styles. In our opinion, the Six Principles of Chinese Writing(六書原理), which are the principles of Chinese characters' formation and application, is a set of logical methods which can be applied to graphic design. In this paper, we present our research on the new methods of mark design based on the Six Principles of Chinese writing with our own design works as examples. We analyzed the six principles seriatim as design thoughts and formative methods, and related them with modem design methods. Furthermore, we also point out that the integrated application of the six principles is a clever method for mark design. We then discuss the characteristics of these methods and investigate their application in mark design in China. Finally, we draw our conclusion that mark design based on the Six Principles of Chinese writing comprises a set of effective design methods and is one of the characteristic design methods in China which will carry forward the Chinese design.
- 日本デザイン学会の論文
- 2008-07-31