8B2 PROPOSED METHOD FOR RECOMMENDING GOODS USING A MATHEMATICAL PLANNING MODEL(Technical session 8B: Customer orientation)
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概要
- 論文の詳細を見る
Many sales promotion spots (hereafter, called "the spot") recommend goods that suit each customer's tastes. Although many research reports using data-mining exist, the application of the research results to the spot need to be clarified. In our research, we devised a new method applicable to the spot. We proposed a new method for recommending goods using a mathematical planning model, applying "Conjoint Analysis" and "Analytic Hierarchy Process (AHP)".
- 社団法人日本機械学会の論文
- 2006-07-18
著者
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Ishino Masahiko
Shizuoka University Graduate School
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Yamaki Naokazu
Shizuoka University graduate school
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Ichikawa Teruhisa
Shizuoka University graduate school
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Mizuno Tadanori
Shizuoka University graduate school
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Yamaki Naokazu
Shizuoka University
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Mizuno Tadanori
Shizuoka Univ.
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