Cyber Marketing : Characteristics and Strategic Viewpoints

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概要

• 論文の詳細を見る

• Prevailing Internet is changing society drastically. The features of cyber space are arranged as follows. Two way communication Borderless nature which conquers time, space and border constraints Dual-phase advantage Virtualness Digital quality Real-timeliness Data base involvement The details of these haracteristics are explained. Important points of marketing strategy which enrich these characteristics are analyzed with cases.

• 大阪府立大学の論文

著者

• Takeyasu Kazuhiro

  College of Economics, Osaka Prefecture University

• Takeyasu Kazuhiro

  College Of Economics Osaka Prefecture University

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