社会規範と消費者行動の関連性についての研究(1) : 特に、消費者の環境配慮行動に着目して

概要

論文の詳細を見る
Many people in Japan support the opinion that we should do environmental consideration behaviors, but a lot of consumers don't behave as like their attitudes. Because the environmental issues in the global level aren't thought of emergency problems by many consumers and some people feel that environmental consideration behaviors are more expensive burdens than ordinary one's do and they have a doubt if environmental behaviors are real positive effect to the global environment. So they prefer ordinary behaviors to consideration environmental behaviors in their life. We attempted to construct a promotional simulation model which makes positive consumer's environmental attitudes and behaviors. We studied a method to strengthen the relationship between consumer's acceptability to environmental norms and consumer's environmental consideration behaviors.
甲子園大学の論文
2007-03-31