Willingness to Pay for Service Attributes in the Japanese Digital Content Market

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概要

• 論文の詳細を見る

• We estimate a mixed logit demand model for the Japanese digital content market and measure willingness to pay for service attributes. We find that the willingness to pay for an extra unit of service quality ranges from 62 Yen to 83 Yen per month. Meanwhile, the switching cost, a measure of disutility from switching to other service providers is estimated as 340 Yen ($3) per month, which is approximately the same as the current monthly subscription fee.

• 国際大学の論文

著者

• Kim Donghun

  Graduate School Of International Relations International University Of Japan

• Sugai Philip

  Graduate School of International Management, International University of Japan

• Sugai Philip

  Graduate School Of International Management International University Of Japan

関連論文

• Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior
• Willingness to Pay for Service Attributes in the Japanese Digital Content Market

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