雑誌のマニュアル利用行動の実証とその解釈

概要

論文の詳細を見る
Using the scheme of media "uses and gratifications" study, two surveys with 800 random samples at Nerima ward in l994 and Bunkyo ward in 1995, respectively, were conducted. The results of the 1994 survey showed the existence of the wide usage of magazines as "manual." This usage of magazines as manuals was more widespread among the younger people than the older people: the younger people not only used magazines as manuals, but they were also inclined to obtain gratifications after the use. It was also found that the use of magazines as maumals was consummatory (self-gratifying). The results of the 1995 survey showed that the use of magazines as manuals was interpretable as an active use of mass media. This interpretation is quite consistent with the traditional viewpoint of "uses and gratifications" study.
日本社会心理学会の論文
1998-03-30