Advertising Media Effect Models in Japan : Part 1. An Academic Perspective of Practice Operational Models

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概要

• 論文の詳細を見る
• 城西大学の論文
• 2004-03-25

著者

• Shimizu Koichi

  Josai University

• Huang Jenn-jia

  Tamkang University Taiwan

関連論文

• The Development of Web-based SCM Game Systems for MBA Students
• The Study of the Advertising Media Effect Models in Japan : PART II. The Academic Perspective of the Practice Operational Model
• Advertising Media Effect Models in Japan : Part 1. An Academic Perspective of Practice Operational Models

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