Female perception of risk with regard to cultural background
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Cross-cultural studies showed that cultures had influence on risk perceptions. The research presented here focused on the female perception of risk, since previous studies underline some gender difference. We studied risk perception of Slovenian and Japanese female students. As a tool to detect empirically based information on subjective meanings of concept risk we used Associative Group Analysis (Szalay and Brent, 1967). From hundreds of free associations on the risk that were given by the students we detect the common characteristic by their categorization. We found some difference in semantic saturation of particular categories between the compared groups of students. In order to gain an understanding about female risk perception we have carried out Survey on Attitudes toward Health, Life, and Science and Technology (Tsuchida, Pergar-Kuscer, and Englander, 2003). The effects of implicit attitude structures and affect on the risk perception were analyzed through the Linkage-Model.
- 2006-03-30
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