多角化企業の技術転換能力と経営体制 : リコーの複写機事業における技術転換プロセス
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概要
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The aim of this paper is to analyze the relationship between innovation, diversified firm and its top management team. We focus on the transferability of resources already accumulated in another division to the division that faces a technological change. Moreover, we focus on the board members of the firm who succeeded in transferring a technology already accumulated in another division, and developing a new technology. In this paper, we look into the process of technological change in the PPC business of Ricoh. The PPC industry had faced a technological change, from analog machine to digital. Ricoh succeeded in changing its technology from analog to digital, and sustains its competitive advantage. Why could Ricoh succeed in changing its technology? We found that Ricoh transferred digital technology accumulated in the facsimile business to the PPC business when they developed digital PPC. Why could Ricoh accumulate digital technology in facsimile business and transfer it to the PPC business? We found that Ricoh maintained its corporate strategy for developing a digital technology. One important reason why they could keep it undeviated is in their top management team. The CEO of Ricoh, Hamada, sustained his positions for 13years, and many board members also sustained their positions for the same span. It conceptually means that the long and fixed top management team could keep the corporate strategy undeviated, and continuedly accumulate and utilize a technology. This paper will provide three implications. Firstly, a diversified firm can transfer its technology accumulated in another business to the division that faces a technological change, and develop a new technology effectively. Secondly, although many firms in Japan have made their executives short-timer, the long and fixed top management team is needed to keep the corporate strategy undeviated. In this case study, the long and fixed top management team made it able to keep accumulating and transferring a digital technology to make an innovation in the PPC business. Thirdly, we should look into an organizational structure and decision process in detail, and also how organization influences strategy.
- 日本経営学会の論文
- 2005-07-30
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