戦略型環境経営の展開に向けて : 自動車産業の事例を中心に
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概要
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Earth environmental problems are now one of the most important issues in international society. This paper analyzes these problems from the viewpoint of corporate strategy and tries to clarify the notion and the problems of the strategic environmental management. This paper consists of four subjects. First, I analyze the difference between pollution problems and earth environmental problems to clarify how corporations should deal with earth environmental problems. This paper insists corporations need to adopt a strategic approach, not a passive approach, because earth environmental problems will change the form and the value of the present socio-economic system. This paper shows the following three necessary conditions for the strategic environmental management. 1) Company managers, who have a clear vision about earth environmental problems and can take a strong leadership. 2) Organizational reform to cope with earth environmental problems. 3) Socio-economic system and social climate, which support the strategic environmental management. Second, I analyze Toyota Motor Corporation as a case study of the strategic environmental management. The focus on analysis is here how Toyota works on the recycling. In this paper, the automobile design which considers the recycling, the development of technology and materials for the recycling in Toyota are taken up and analyzed. Third, I analyze the actual conditions of recycling in BMW Corporation. It is widely known that BMW is one of the most advanced companies concerning the environmental management. For example, the recycling network of end of life vehicles which was built in Germany and other 8 main markets, the experiments in recycling center and so on. Finally, I compare Toyota with BMW on recycling and point out Toyota is behind BMW on building the recycling network of end of life vehicles. This paper proposes the following three items to improve this situation. 1) To legislate a law which clears the principle of new socio-economic system. 2) To give a financial support for the practice of strategic environmental management. 3) To foster green consumers.
- 日本経営学会の論文
- 1998-09-10