Customer Relationship and Traders' Performance : An Empirical Evidence from 50 Agricultural Wholesale Markets in China

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概要

• 論文の詳細を見る

• Using data collected from questionnaire survey on traders, applying quantitative analysis method, the study develops a model for determinants of traders’ performance and explores the effect customer relationship has on traders’ performance. It’s found that customer relationship has large positive effects on traders’ performance. The main effect comes from regular selling relationship, while regular buying relationship has no significant effect. This paper also measures the average effect customer relationship and regular selling relationship each has on traders’ performance. Based on the findings, it’s recommended that traders extend and stabilize selling channels, and demand information be supplied to traders.

• 九州大学の論文

著者

• YUTAKA Tomoyuki

  Faculty of Agriculture, Kyushu University

• WANG Zhigang

  School of Agricultural Economics and Rural Development Renmin University

• Wang Zhigang

  School Of Agricultural Economics And Rural Development Renmin University Of China

• Yutaka Tomoyuki

  Faculty Of Agriculture Kyushu University

• MA Jianlei

  School of Agricultural Economics and Rural Development, Renmin University of China

• Ma Jianlei

  School Of Agricultural Economics And Rural Development Renmin University Of China

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