コンジョイント分析における因果モデリングの方法 : コンジョイント分析の手法に関する研究その1

概要

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This study examines the method of conjoint analysis. In this paper, at first, existing methods were reviewed, and the problem of how to treat individual differences was discussed. To solve this problem, a new method using statistical causality analysis was proposed. As a case study, the proposed method was applied to a questionnaire survey of resident's needs about community center. By the case study analysis, procedure and usefulness of the proposed method was explained as follows: 1) In the proposed method, Graphical Modeling is used for exploratory analysis, and Structural Equation Modeling is used for confirmatory analysis. 2) In the proposed method, a result of analysis is shown as a causality model, which is useful to understand individual differences as a data generating mechanism.
社団法人日本建築学会の論文
2005-06-30