パチンコホール業の競争克服業態と戦略経営実行変数 : 超成熟市場下で愛顧獲得と勝ち残りを目指す決め手は何か

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概要

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• Mr. Takeichi Masamura invented the Masamura-Gauge in 1948. After that, the Pachinko-Hall business had rapidly expanded in all parts of the country because of its both aspects, amusement and gambling. Lately the Pachinko trade has become a huge market: its annual turnover is 29 trillions yen, a gross profit is 4 trillions yen, establishments are 17 thousands, persons engaged is 342 thousands, instore equipments are 4.5 millions and players are 22 millions. There are many references about general trends of the business from a journalistic point of view. However, there is no treatise on the management of it with the angle of a marketing management. The reason of the lack of academic paper is that researchers hesitated to specialize in it because of its dirty image: an unclearness of accounting, an illegality of cashing system, an unlawful use of converted pachinko machines, interventions of organized violence, its closed society, its categorization as adult entertainment businesses by Japanese law, etc.. And so, in this circumstance, there is no proper evaluation of it as 'the King of tertiary industry' which has 1.8 times as large market size as a car industry does. Moreover, this situation might retard the growth of the leisure industry. Therefore, this paper will focus on the store format systems of it from the viewpoint of a marketing management on the basis of following definition; the Pachinko-Hall business offers entertainment service and places for individual; it provides amusements such as pachinko-machines and pachislo-machines which stir up people's gambling spirit with a charge. The approach used by this paper will be followed. In the first place, '10 operational variables', which are basic factors for the business will be distilled. Secondly, on the basis of that, synthetic criteria consisted of marketing performance and financial performance will be set. Finally, the method how to use this criteria in various conditions of each companies will be discussed. Also, how to organize and operate the store format systems, which can be applicable both to business administration and store operation, will be revealed.

• 東海学園大学の論文
• 2004-03-31

著者

• 市原 樟夫

  東海学園大学

関連論文

• パチンコホール業の採算システムと操業状況算定方式 : 顧客満足と利益確保に役立つ管理会計の活用基準
• パチンコホール業の競争克服業態と戦略経営実行変数 : 超成熟市場下で愛顧獲得と勝ち残りを目指す決め手は何か
• 競争と協調の調和による持続的企業発展への提言 : 共生経営戦略の体系化とその実用化に向けて

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