中国市場に向けたスポーツ用品マーケティングに関する基礎研究

概要

論文の詳細を見る
As the Beijing Olympics will be held in 2008, a rapid growth in demand for sporting goods is expected. For market penetration, I studied the marketing of sporting goods on the Chinese market ; I came to learn the following through searching literature and interviews : 1) The main patron base will be between the ages of 16 and 35. 2) By joining the WTO, foreign companies will be able to enter the Chinese market, and the unregulated distribution system in China will be adjusted to international standards. 3) Business enterprises that build distribution systems for sporting goods and establish strategic marketing will have a good chance of penetrating the market.
静岡福祉大学の論文
2005-01-31