The Relationships among Country-of-Origin, Country-of-Production and Brand Images : Prescription for Considering Positive & Negative Effects on Japan & Asian Countries
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- The Relationships among Country-of-Origin, Country-of-Production and Brand Images : Prescription for Considering Positive & Negative Effects on Japan & Asian Countries
- Why Have Japanese Manufacturers Preferred Joint Ventures to Wholly-owned Subsidiaries in China?
- Rebuilding MNE Theory from the Perspective of Modified Transaction Cost Theory : Reviewing Traditional Rugman's Model
- The Possibility of the Market Entry Sequence of the MINE following the Perspetive of Transaction Cost : Case Study of Japanese Home Electronics Makers in China