E13 プロダクトデザインの知 : アフォーダンス、そしてエスノメソドロジーへと(デザイン方法論, 平成17年度日本デザイン学会第52回研究発表大会)

概要

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Design is one of the most important issue in a marketing practice these days. We can find a lot of designed products in our market. To understand such marketing environment we need a new approach to the field. Now we make a discussion about "Design Sociology" that connects Marketing and Design fields. In this approach, we use Affordance concept and Ethnomethodology. These concept and methodology are new scientific approach against a traditional scientific thought. In our discussion, we are focusing on Product Design, and we are trying to see a Social Code and Object. These code and object make interaction each other, then, an information is afford to people's action. In this mechanism, the social code becomes an interface to sec the object. On the other hand, the object becomes a media to transfer the social code. This concept we call "reflexivity" is the most important issue in our discussion.
2005-05-30