VISUAL IMPRESSION OF NEWSPAPER FRONT PAGES BY JAPANESE AND FOREIGNER : Study on Newspaper Layout (11)

概要

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This paper studies how visual impressions of newspaper front pages differ between Japanese and foreign newspapers, and how such impressions differ between Japanese and foreign readers. First, layout elements from the front pages of a selection of Japanese, Taiwanese, Korean, American, and British newspapers, together with the author's proposed layout design, were classified into five groups. Next, an investigation of the visual impressions of ten front page samples was conducted using data collected from 233 subjects in a questionnaire based on semantic differential scales. The subjects comprised a cross-section of native readers of Japanese, English, Chinese, and Korean. Subsequently, a factor analysis of this data identified three factors; "impact". "reliability" and "readability". Additionally, two samples, 'The Guardian' newspaper, and the authors' proposal received particularly good overall evaluation. In contrast, the four Japanese newspapers received no outstanding evaluation, (either positive or negative). However, Japanese readers had a notable tendency to evaluate color front pages lower than foreign readers. Finally, it was found that a good visual impression can be best achieved by the use of a large main color picture, rectangularly blocked articles partitioned by bold ruled lines, and an appropriate quantity of blank space.
日本デザイン学会の論文
2002-07-31