DESIGN STRATEGY IN HONDA : Case Study of CIVIC, 2nd PRELUDE and ODYSSEY

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概要

• 論文の詳細を見る

• In this paper we argue the design strategy in Honda Motor Co., Ltd. (Honda) through the case studies of product development of CIVIC, 2nd PRELUDE and ODYSSEY. In conclusion, the development process of CIVIC yielded the organizational capabilities to Honda: Honda has the mechanism to make a chance for employee to meet another employee, to reduce the uncertainty, to investigate the knowledge and skill of employee. The design strategy of the process of product development of 2nd PRELUDE in Honda implies three design elements: eteenality (immortality) of design, fashionableness (contemporaneity), and utility (serviceableness). The design strategy of the process of product development of ODYSSEY in Honda was based on "the SWOT (Strength, Weakness, Opportunities, and Treats) Analysis" in the business strategy theory. Design management is carried out to make up and direct the organization.

• 日本デザイン学会の論文
• 2002-07-31

著者

• Iwatani Masaki

  College Of Business Administration Ritsumeikan University

• Iwakura Shin'ya

  School Of Art Tama Art University

• Nagasawa Shin'ya

  College Of Business Administration Ritsumeikan University

関連論文

• DESIGN STRATEGY IN HONDA : Case Study of CIVIC, 2nd PRELUDE and ODYSSEY

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