A STUDY ON THE MARKETABILITY OF LONG LIFE PRODUCTS
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概要
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In order to solve the waste problem, it has to offer long-life products. However, it is not clarify whether long-life products are received in consumer. Therefore, this study examines the marketability of long life products by using Evaluation Grid Method, AHP and conjoint analysis to make research plan, and select furniture, motorcycle, automobile, and refrigerator as study subject. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. And it is also clarified what is need to improve.
- 2002-07-31