Entry Mode Choice of the Japanese MNEs in Europe : Impact of Firm and Industrial Factors
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概要
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In order to compete successfully in a foreign market, a firm must possess ownership advantages that can take the form of managerial and technological know-how, human skills, marketing capabilities, etc. This paper studies the impact of these advantages on foreign investor's preference for a wholly owned subsidiary versus a joint venture. The empirical results are based on a sample of 324 Japanese manufacturing companies established in Europe over the period 1994-1998. The main hypothesis is that firms with large firm and industrial advantages are more likely to choose a full ownership structure for its foreign affiliates. Taking into consideration the full sample over the five years combined, the study finds that size; international experience and resource-based industries of the investing companies have a positive influence on the choice of full ownership structure for the foreign subsidiaries. Furthermore, intangible assets measured by the R & D and advertising intensities are shown to have a non-significant relationship with entry mode.
- 経営行動科学学会の論文
- 2001-10-30
著者
関連論文
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