1B04 Dilemma in Innovation : The Case of Product Innovations versus Marketing Innovations in the Software Industry
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概要
- 論文の詳細を見る
Marketing innovations in software industry are regarded as "imperfect", not changing the actual product features. This paper proves that by commitment to product benefits, they can induce technical development and even create new product categories. The research is based on bibliometric techniques and longitudinal case studies of 9 companies, which were positioning their products as knowledge management (KM) software.
- 研究・技術計画学会の論文
- 2004-10-15
著者
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Miyazaki Kumiko
Tokyo Institute of Technology
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Krzysztof Klincewicz
Tokyo Institute of Technology
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Miyazaki Kumiko
Tokyo Inst. Of Technol.
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