A Stategic Management Methodology for Project with Alliance

概要

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A successful project is one that meets its strategic business goals. Where a project involves an alliance with partners, however, its operational goals including time, cost, and quality tend to deviate from the organization's strategic goals including competition, profitability, and market needs. It is essential for such organizations to institute a project management system that meets two different goals : strategic and operational. Little methodology has been proposed for effectively describing and evaluating projects from these two viewpoints at the same time. This paper proposes a methodology for project management covering strategic and operational viewpoints based on strategy mapping. This provides a methodology for describing and evaluating each project's goals by strategy mapping, that is, mapping corporate strategy into each project's operational goals, and partner's goals based on the Balance Scorecard theory. Each goal, represented by performance indicators, is inter-related with the other, constituting network structures that represent their cause-effect relationship. With this methodology, an organization can effectively pick, analyze, and evaluate projects involving alliances with partners. Scenarios such as decision making for strategic alliance with partners in the software industry are discussed.
プロジェクトマネジメント学会の論文
2003-06-15