From The Local To The Global : Translation Processes Challenging Japanese Work Practices

概要

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The automotive industry is the world's largest manufacturing industry by volume, capital, employees and annual turnover. As the competition for markets and models intensifies in an age of intercontinental corporate mergers, acquisitions and takeovers, the winners are manufacturers that can convince the consumer that their product is the more desirable one. Next generation vehicles are exploring alternative energy sources, increased computer based guidance instrumentation and a range of associated new technologies aimed at passenger safety and comfort as well as improved fuel efficiency and reduced maintenance issues. Reporting all this to the customer or vehicle owner is a new challenge that takes last century methods of operation into new fields of translation, interpretation, description and technical manual writing. As part of this push for global market dominance in a digital borderless information age, technical manual writers face several identified challenges. These are cultural, technical, digital, and linguistic. All have to do with value judgments designed to produce a product that will have the ultimate appeal, quality and selling capability. This article chronicles the key issues along the path of documenting a unique piece of engineering into the world market place. The focus here is not car engineering. The focus is on the language that explains, maintains and packages cars.
名古屋商科大学の論文