Measurement of Quality Value in the Korean Mobile Phone Service Industry(APOR(2))

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概要

• 論文の詳細を見る

• This article is aimed to analyze the quality value measurement of the mobile phone service. For this, this study is divided into three different models. Model 1 attempts to identify the factors which influence service quality evaluation by mobile phone users. The analysis results show that the call quality had the greatest effect on customer satisfaction. Model 2 analyzes the causation of service quality factor, customer satisfaction and recommendation to others variables through covariance structural model. The analysis results show that mobile phone users are satisfied with several specific quality factors and, as a result, will recommend such factors to others. Model 3 used the value model to analyze the relationship between call quality factors and payment (monthly charge). As a result, the model showed when call quality level increases, users are willing to pay additional call charges. Finally, this study can provide a reference point for future research.

• 社団法人日本オペレーションズ・リサーチ学会の論文
• 1999-09-20

著者

• Kim Minchul

  Institute For Business Research And Education Korea University

• Park Kwangtae

  College of Business Administration, Korea University

• Park Kwangtae

  College Of Business Administration Korea University

関連論文

• Measurement of Quality Value in the Korean Mobile Phone Service Industry(APOR(2))

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