The Effects of the Timing of Commercial Breaks on the Loss of Attention(<Special Section>Human Communication I)

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概要

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• Commercial breaks are often placed at the climax of stories in recent TV programs in Japan, which may cause some serious effects on audiences, especially children, since this practice disturbs the concentrations. The experiment measured the psycho-physiological state of four children before and after commercials. The results showed that the next peak of attention is delayed by distracting the attention.

• 社団法人電子情報通信学会の論文
• 2004-06-01

著者

• Nagata N

  Kwansei Gakuin Univ.

• NAGATA Noriko

  Kwansei Gakuin Univ.

• WAKE Sanae

  Doshisha Women's College of Liberal Arts

• OHSUGA Mieko

  Osaka Institute of Technology

• INOKUCHI Seiji

  Hiroshima International Univ.

• Wake Sanae

  Doshisha Women's College Of Liberal Arts

• Nagata Noriko

  Kwansei Gakuin University

関連論文

• The Effects of the Timing of Commercial Breaks on the Loss of Attention(Human Communication I)
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• Identification of Motion Features Affecting Perceived Rhythmic Sense of Virtual Characters through Comparison of Latin American and Japanese Dances
• O04-2 Proposal of system which promotes physical activity at home and effects of promotion using a low-cost home robot

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