Development of Mobile Multicasting Service via Koreasat Mugungwha 3 (2002 Joint Conference on Satellite Communications(JC-SAT2002)--衛星通信技術及び一般)

概要

論文の詳細を見る
Development and commercialization of a satellite receiver and active antenna to utilize the combined broadcasting and communication tracking feature of the Koreasat III (Mugungwha III) in mobile environment has paved the way for mobile multicasting business. This service allows customers enjoy various multimedia/broadcasting services anywhere, anytime, which have been available to fixed locations such as public broadcasting or cable television and satellite broadcasting services until this time. This service will furnish advertising agencies with new business opportunities since it can increase the exposure of advertisements to the general public dramatically with relatively low cost, especially in such highly populated places as public buses, trains, etc. Also many other industrial sectors such as satellite service providers, advertising agencies/sponsors, manufacturers (antennas/satellite receivers), etc., will be benefited by the spread of this service. Currently KT is providing a trial service in the Seoul - Incheon airport limousine bus line in cooperation with an advertising agency and manufacturers.
社団法人電子情報通信学会の論文
2002-10-03