INTRA-SEASON PRICING OF FASHION APPAREL GOODS

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概要

• 論文の詳細を見る

• Fashion apparel retailers customarily start out with relatively high prices for their goods and gradually reduce prices over the course of a season. This paper examines retailer behavior and proposes a theory which explains why price reductions are customary. In addition to the reservation price concept, on which past explanations are based, new concepts of reservation time and response probabilities are introduced to approximate consumer behavior toward fashion apparel goods.

• 関西学院大学の論文

著者

• Nakanishi Masao

  School Of Business Administration Kwansei Gakuin University

関連論文

• INTRA-SEASON PRICING OF FASHION APPAREL GOODS
• The Effects of the Great Hanshin-Awaji Earthquake on Retail Trade in the Affected Area

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