The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses

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概要

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• Japan's economic growth brought many business oportunities and niche markets for small business, where new entrepreneurs entered. Competition and self-revolutionalizing efforts made the level of their technology and management highly specialized. Various examples of niche marketing strategies in Japan by several types of smaller businesses are followed. Recent new ventures' strategies, typical "venture businesses" activities, niche marketing by diversification strategies and self revolutionalizing activities of small manufacturers, young and old, are surveyed with many case-studies.

• 慶應義塾大学の論文

著者

• Sato Yoshio

  Society Of Business And Commerce Keio University

関連論文

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• The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses

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