An Examination of Japanese Agribusiness Managers' Marketing Practices

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概要

• 論文の詳細を見る

• This paper will investigate marketing practices utilized by Japanese Agribusiness managers (farmers) and their relationship to profits. Since the agricultural marketing environment is changing due to diminishing government controls and protection, and problems associated with the Nokyo (agricultural cooperatives), agribusiness managers will conceivably have to take a more active roll concerning marketing of their produce. Using nineteen specific marketing practices as the operational definition of marketing ability, questionnaires will be sent out in the future to managers in Aomori Ken to assess their practices and monetary returns. After the survey is returned, statistical analysis will be applied to obtain results, which will be used to generalize observations concerning the targeted population. The results should indicate the marketing ability of agribusiness managers in Aomori Ken and point out areas for future assistance and research.

• 青森公立大学の論文
• 2004-03-20

著者

• Okamoto Dennis

  Aomori Public Coll.

関連論文

• Methodology And Proposed Data Analysis To Determine Marketing Practices of Japanese Agribusiness Managers In Aomori Ken
• An Examination of Japanese Agribusiness Managers' Marketing Practices

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