B601 PASSENGERS PERCEPTION ON THE INTER-CITY RAILWAY SERVICE : LIFESTYLE AND BENEFIT SEGMENTATION
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概要
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This paper is intended to investigate perception of intercity railway passengers. Those who traveled between distant cities have various attitudes to transportation service and they can be grouped into some market segments under same tendencies such as lifestyle, benefit, social and economic characteristics. We are here concerned with competitive market of inter-city transportation mode of airline and railway. We conducted passenger survey to ask how people perceived service. Several segments were extracted after we summarized the data and analyzed them by using factor analysis and cluster analysis. Relationships between segments characteristics and modal choice were also investigated.
- 一般社団法人日本機械学会の論文
- 2003-00-00
著者
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Terabe Shintaro
Dept of Infrastructure Systems Engineering, Kochi University of Technology
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Yamagishi Yosuke
Dept of Civil Engineering, University of Tokyo
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Mizuguchi Masahiko
Frontier Service Research Center, East Japan Railway Company