Marketing Strategy of Small Businesses in Japan : with Special Focus on Manufacturers of Industrial Goods

スポンサーリンク

概要

• 論文の詳細を見る

• This paper presents the secrets of successful marketing strategies of small businesses holding top market shares especially in the areas of manufacturing industrial goods. To analyze and find out the secretes, special strategic models are constructed and utilized for abovementioned 100 small manufacturers, which deserve to be called "Vital Smalls". As a result, characteristics of their business mottoes, their source of overwhelming competitive advantage, and the characteristics of their growth strategy have been clarified.

• 九州産業大学の論文
• 2003-03-25

著者

• Yamamoto Hisayoshi

  九州産業大学

関連論文

• A Study on Marketing Strategy for Small Manufacturers in Japan : From a Viewpoint of General Scheme
• Marketing Strategy of Small Businesses in Japan : with Special Focus on Manufacturers of Industrial Goods

スポンサーリンク