Classification of Electronic Commerce-Tools for Macro Analysis
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概要
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Utilizing the Internet for business trading is now getting more popular, as the Internet can enable fast, efficient and reusable transactions. In this reason, trading through the Internet-Electronic Commerce is now widely spreading and being expected to be the major business media in the very near future. Although major theme of may research is 'Marketing Strategies", especially for sustainable competitive advantage in the market, I realized the market itself has been changing to electronic one and thus I have to handle such transformation of the market. In this paper, I try to classify the Electronic Commerce in the light of 5 points of view as the tools for macro analysis of the EC ; types of sellers and buyers-business firms or consumers ; types of trade-open or closed ; types of offerings ; types of functions in the distribution channel-makers, whole sellers, retailers, and consumers ; and types per functions of transactions in commodities / services offering business.
- 中村学園大学の論文
- 2001-03-15