DYNAMIC ADVERTISING AND LIMIT PRICING

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概要

• 論文の詳細を見る

• Optimal pricing and advertising strategies by the established firms are investigated under a dynamic condition of entry. It is shown that under the threat of entry the optimal advertising policy by the established firms is to lower their advertising expenses gradually rather than raise it as one may expect. Also, an easier or more liberal entry policy leads to a greater market concentration in the long run. Higher market growth is found to have the same consequence as those of easier entry.

• 慶應義塾大学の論文

著者

• Das Satya

  Indiana University

• NIHO Yoshio

  University of Wisconsin-Milwaukee

関連論文

• DYNAMIC ADVERTISING AND LIMIT PRICING
• INTERNATIONAL INCOME TRANSFERS AND ENVIRONMENTAL QUALITY

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