The Social Cellular Automata Process : Applying Complexity Theory to Improve the Movement Building Aspects of Management
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Traditional general systems theory concepts, such as self-emergence and supercritical systems, have been augmented by new concepts from computer models developed at the Santa Fe Institute under the banner of Complexity Theory : co-evolutionary fitness landscapes, order parameter, automata phase changes, lock in, and others. This paper is the first publishing of practical applications of Complexity Theory to improve management systems and behaviors of general relevance. Four different applications of a Social Cellular Automata Process, that socially implements self emergence dynamics that appear in computer cellular automata, are reported herein. This paper first presents a Social Movement Theory of business management, grounded in 64 transformations that most of the world's largest businesses have implemented in the late 1980s and early 1990s. Both the means and ends of management have increasingly become movement building. Next, this paper finds 4 primary transformations that, when combined, constitute the 64 transformations that are widespread in business. Those 4 primary transformations are grounded in a "social" cellular automata model of business processes. Applications of the Social Cellular Automata Process that results, to re-engineer a large salesforce, revise political campaign methods, deploy high technologies to General Motors, and create a Global Quality movement out of what is today the Total Quality movement are described in some detail.
- 関西学院大学の論文
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