Mass Media Framing and Gender

概要

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From a feminist perspective, the authors approached mass media using the framing paradigm to conduct and analyze interviews with 8 newspaper journalists in the Seattle area. One major concern, beyond the exploration of framing itself, was with the way that women are being portrayed. The use of women as sources and the possibilities of influencing perceptions of women was of special interest. The authors found that portrayal of women was not always favorable and often reflected the larger society with regard to who are experts or executives in companies. Finding alternative sources was not a real option for journalists because women often do not have the needed information or there is a lack of time (i.e. who is available before deadline). However, all of the journalists admitted that the influence on reader perception depends on how stories are framed and how women are portrayed, especially as sources. Trying to change that situation, through some form of advocacy, was not considered favorably by most of the journalists.
帝塚山大学の論文
2000-03-01