民間スポーツ施設における潜在利用者の特性に関する研究

概要

論文の詳細を見る
The purpose of this study is to clarify the characteristics of potential users of the commercial sports club market in nagoya city. This study compared potential users of the commercial sports club market with continuous users in the public sports facilities. The questionnaire contained demographic, 6 user form items, 20 motivation items, 15 satisfaction items and 53 socio-phchological benefits items. A questionnaire survey was conducted from a sample of 1,791 members.As results, potential users of the commercial sports club market were 30.9% , and continuous users in the public sports facilities were 69.1%. Potential users of the commercial sports club market had five socio-phchological benefits factors. Five factors were obtained which reflected Mental and physical stress release, Apporove self position-existence, Company bonding, Keeping health, and Self-improvement. Especially, potential users of the commercial sports club market were associated with Self-improvement factor, whereas continuous users in the public sports facilities were associated with Company bonding. One of the notable features of potential users of the commercial sports club market are their great power self-improvement, and what seems to be lacking is company bonding.
文教大学の論文
1999-12-20