<ARTICLE>An Approach to the Synthesis and Analysis of Incomplete Marketing Data

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概要

• 論文の詳細を見る

• In this paper we present a more general approach to the synthesis and analysis of incomplete marketing data (or fusion technique) that allows missing information to be both discrete and continuous and extends the general location model by relaxing the "identically distributed" assumption. We show the application study of the technique to TV rating and panel data sets in Japan. The validation study demonstrates that the proposed technique produces highly satisfactory results. In the last part of this paper we also conceptually compare our new technique with the mixture model proposed by Kamakura and Wedel.

• 関西学院大学の論文

著者

• Inoue Akihiro

  School Of Business Administration Kwansei Gakuin University

関連論文

• An Approach to the Synthesis and Analysis of Incomplete Marketing Data

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