A Study on the discourse <I>geki-yase</I> (terribly-slim)
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概要
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Since 1990, we have seen a new expression about women's bodies in magazines, especially those devoted to an audience of women. The term <I>geki-yase</I> (getting terribly-slim or often awful-slim) indicates several aspects of the 'slimmed body. ' It refers to dramatic effects of commodities for slimming, a successful slimming diet of an actress (and her method), or too haggard a body as a result of excessive slimming, as well as eating disorders. We can say <I>geki-yase</I> means slimmed bodies, but the bodies are contrary to each other in social valuation. What does the expression represent? Finally, we analyze the politics of <I>geki-yase</I> mainly from weekly magazine for women.
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