Mass Communication as "Subject-Making" Process
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概要
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Why does a person get contact with mass media? Why does he take part in "mass communication process"? In this paper, I answer this primitive question by referring to the apparatus with which an audience can make "subject" of himself. "Mass communication process" always includes this apparatus, which can involve so many people in this process so deeply. I examine this hypothesis in two ways. First, I analyse some media frames of the news on foreigners in Japan in 1980's. Second, I compare "mass communication process" with some cases of direct interpersonal process and try to extract the essence of "mass communication process" itself.
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