Relationship between preference of color and consciousness of fashion.
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概要
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The purpose of this study is to investigate the relationship between the preference of color and the consciousness of fashion in selecting clothes.<BR>At first, preferred colors and colors of clothes worn were investigated by using a method of interview survey, and the occurrence rates of each color in the reply were obtained. Based on the occurrence rate the analysis of correlation coefficients and of variance was conducted. Next, a consciousness of fashion was, determined by the samantic differential method, its fundamental factors were abstracted and the relationship between the preference of color and the consciousness of fashion was studied. As a result, following colors appeared very often in the reply as the preferred colors and those of clothes worn: achromatic color: red, yellow, blue and green in hue; and light, bright, vivid and pale in tone.<BR>The factors of the consciousness of fashion were represented by five factors: an interest in fashion, sense of fashion, attitude toward wearing clothes, attitude toward making-up, and a tendency of preference. It was recognized that the preference of color tended to agree with each factor of fashion consciousness in selecting clothes.
- 社団法人 日本繊維製品消費科学会の論文
社団法人 日本繊維製品消費科学会 | 論文
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