Relationship between the Stage of Dietary Behavior Change and the Need to Improve Dietary Patterns by a Website-based Consumer Survey.
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概要
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An electronic survey on a website of the Kanto Regional Agricultural Administration Office was performedduring September 2001. A total of 729 individuals (164 males and 565 females) participated. The questionnaire comprisedquestions regarding the stages of dietary behavior change, practices meeting dietary guidelines, demands onfood information services, and the activities undertaken by consumers for reviewing and improving dietary patterns.The survey participants were classified into four stages of dietary behavior change: pre-contemplation (9.1%), contemplation (4.9%), preparation (78.6%), and action (7.4%). A significant relationship was observed between thestage of dietary behavior change and practices meeting dietary guidelines, demands on food information services andactivities undertaken with a view towards dietary improvement. The most common nutritional problem reported byparticipants in the preparation stage was an excessive intake of oily and fatty foods. Participants in the pre-contemplationstage desired nutritional assessment by computer, those in the contemplation stage wanted to enroll in cookingclasses, those in the preparation stage required communication between food producers and consumers, and those inthe action stage requested activities involving regional food culture. It is necessary to provide this information and opportunities according to the appropriate stage of dietary behavior change.
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