パタ-ンの良さ評定における問題点--SD法による分析結果と変換構造説の対応

概要

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To investigate the internal criteria involved in pattern goodness rating, 20 subjects rated 48 dot-patterns on 25 semantic scales in which goodness was included as one scale. By principal factor analysis and varimax rotation, four factors were extracted. The first factor accounted for 51.8% of the total variance, on which coherency, regularity, and complexity scales had high factor loadings. The factor scores of stimulus patterns on this factor showed good correspondence to their cognitive transformation structures proposed by Imai (1977). The remaining three factors could be regarded as evaluation, activity, and potency in Osgood's (1957) terms. The goodness rating had a high loading on the first factor, also with fairly high loadings on the evaluation and the activity factor. Furthermore, principal component analyses of individual data revealed that the criteria in goodness rating had large individual differences. It is suggested that the psychological concept of pattern goodness has unique connotations and that without such a concept, the ratings of naive subjects will diverge.
公益社団法人日本心理学会の論文