THE EFFECT OF PROGRAMME CONTEXT ON MEMORY FOR HUMOROUS TELEVISION ADVERTISEMENTS IN JAPAN
スポンサーリンク
概要
- 論文の詳細を見る
This study examined the effect of programme context on the memory for humorous television advertisements among a young male Japanese sample (N=136) aged 16 to 17 years. Participants were given free and cued recall tests. The relationship between the involvement and enjoyment properties of the programme and memory for the advertisements was investigated for a set of six humorous and non-humorous advertisements embedded within two programme contexts a mid-day news and a light entertainment show. The two sets of advertisements were for matching products, and were selected from a sample of 40 advertisements. Findings indicate that free recall for advertisements was affected by programme type with memory for advertisements was better from light entertainment show than from the news. Additionally, memory for humorous advertisements was better than that for non-humorous advertisements. There were no significant interactions showing no advantage for memory for humorous advertisements in non-humorous programmes and vice-versa.
- プシコロギア会の論文
プシコロギア会 | 論文
- Dynamic gaze cueing alters the perceived direction of apparent motion
- QUADRATIC RELATIONSHIP BETWEEN LONG-TERM DIETARY RESTRICTION AND SPATIAL COGNITION IN RATS
- MODELLING THE RELATIONSHIPS BETWEEN SELF-SCHEMAS, LEARNING AND LEARNING OUTCOMES IN THE DOMAIN OF HIGH SCHOOL MATHEMATICS
- DOES PREFERENCE FOR SONS HAVE A DIFFERENTIAL IMPACT ON THE INTELLIGENCE OF BOYS AND GIRLS?: EVIDENCE FROM INDIA
- NEUROMAGNETIC CORRELATES OF PERCEIVED BRIGHTNESS IN HUMAN VISUAL CORTEX