THE STUDY OF FEAR COMMUNICATION (I):Effects of fear and distraction upon comprehension of communication message

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概要

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• The purpose of the study was to investigate the effects of fear arousal and distraction upon comprehension of a communication message. The two experiments reported here were designed to replicate the earlier experiments by Janis and Milholland, Jr. (1954), and by Duke (1967).<BR>In an experiment I of Janis and Milholland, Jr. type, the subjects were given only the printed message. On the other hand, Ss in the Duke type experiment II were exposed to illustrated taperecordings in addition to the printed material. The degree of fear arousal was varied by manipulating the amount of fear communication (ex- periment I & II), and the number of fear slides presented (experiment II). Moreover, the degree of distraction was varied by manipulating the amount of information units contained in the message (experiment I & II), and the total number of slides presented (experiment II). The topic used in experiment II was exactly the same as in experiment I. Immediately after exposure to the communication, each experimental group was given a comprehension test consisting of 12 items in five-alternative multiple-choice form.<BR>The main results were as follows:<BR>1. High fear appeals did not affect test performance in the comprehension test about factual contents.<BR>2. Large distraction version lowered test results in the comprehension test more than a small distraction, which confirmed the earlier findings of Duke (1967).<BR>3. Additional findings from the present study indicate that the group exposed to a large distraction was more likely to perceive the issue as important and to generally evaluate the articles and author more positively.<BR>Further research will be required to examine the causal relationship between comprehension of a communication and the acceptance of recomendation in the context of an attitude change via fear-arousing communications.

• 日本グループ・ダイナミックス学会の論文

著者

• 白井 泰子

  愛知県コロニー発達障害研究所

• 高田 利武

  群馬大学

関連論文

• 認知的不協和理論の変遷(II) : 間接的な"不充分な正当化"操作としての"努力"・"誘導者の魅力"
• 認知的不協和理論の変遷(I) : 実験的知見からみた"不充分な正当化"研究の推移
• 遺伝相談(V)
• 認知的不協和理論の変遷-2-「不充分な正当化の心理的効果」に関する諸理論的立場の吟味の総括
• 認知的不協和理論の変遷-1-「不充分な正当化の心理的効果」に関する実験的知見の総覧に基づく検討
• ステレオタイプ的判断の認知的基礎--誤まった関連づけの認知
• Availability of objective information and social comparison behavior
• THE STUDY OF FEAR COMMUNICATION (I):Effects of fear and distraction upon comprehension of communication message
• ATTITUDE CHANGE VIA ATTITUDE-DISCREPANT ROLE-PLAYING:The effects of the commitment and feedback regarding the outcome of influence attempts upon the magnitude of role-player's attitude change

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