POSデータを用いた加工食品と生鮮食品の購買行動分析
スポンサーリンク
概要
- 論文の詳細を見る
The analysis of consumers food buying behavior using scanner data is increasing. This paper explains scanner data and examines previous studies. The previous studies are classified into five groups according to the contents of analysis. 1) The analysis of competitive relationship between goods. 2) The analysis of the relationship between information and selection of goods. 3) The analysis of the relationship between consumption experience and selection of goods. 4) The analysis of the relationship between goods attribute and selection of goods. 5) The analysis of consumer loyalty to farmer.In addition, using scanner data of the direct sales store of agricultural products, we analyze the relationship between consumer loyalty and quality of goods. It is concluded that consumers tend to build loyalty to the farmer whose goods are few below consumers expectations of quality.
論文 | ランダム
- Age and sex differences in bone density of the second metacarpal in its midshaft cross-section
- Antibiotics cause parthenogenetic Trichogramma (Hymenoptera : Thrichogrammatidae) to revert to sex
- Extraprostatic localization of prostatic acid phosphatase and prostate-specific antigen : Distribution in cloacogenic glandular epithelium and sex-dependent expression in human anal gland
- Sex change and population dynamics in Arisaema (Araceae) II. An examination on the evolutionary stability of sex changing schedule of Arisaema serratum (Thunb.)
- Dichogamy, sex allocation, and mating system of Campanula microdonta and C. punctata.