Empirical Analysis on Inter-regional Tourism Demand in Japan Considering Trip Generation

概要

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In Japan, Japan Tourism Agency is founded in 2008 in order to correspond to increase in tourism demand. In the tourism demand modeling, trip generation, destination choice (traffic distribution), modal choice and tourism duration choice should be considered in the model system. Further, the improvement on inter-regional transportation facilities enables to tour several destinations in two or three days, therefore, the model adequately represents the possibility in touring around the destination. This study estimates the tourism demand model considering trip generation and the passenger traffic distribution simultaneously. By using the disaggregated data sampled from all the regions with the augmentation coefficient, characteristics in tourism demand in Japan such as attractiveness of the tourism resource, the possibility to tour around the destination, and the influence of demographic characteristics of trip maker, are clarified. The effect of the improvement in level-of-service of expressway is simulated.